Customer acquisition is difficult, especially in the beginning. However, it is often even more challenging to find the right customers. In the design field, it is not always easy to find customers who are willing to pay the right price, understand that quality takes time, and are okay with the designer or studio leading the project.

In 2024, branding and personal branding have become crucial for every business. With dozens of companies in each market competing for the top spot and AI handling much of the work that used to set companies apart, the image a company presents to the world has become essential.